Medical and beauty industry ushers in strong supervision
2022-02-11 10:31:48
On January 18, the release ceremony of the 2022 standard operation guide for medical beauty institutions (hereinafter referred to as the guide) and the launch ceremony of the "three regular medical beauty platforms" were held in Beijing. Experts in the field of medical aesthetics believe that in the era of strong supervision, the medical aesthetics industry will face more challenges and opportunities, and the industry will develop in a more standardized direction in the future.
The development of the medical beauty industry has been accompanied by the shadow of "non-standard industry" for a long time, which has increased consumers' concerns about choosing medical beauty services and limited the development of the medical beauty industry. At the same time, the low violation cost, unfair and opaque competitive environment have also caused the current situation that "bad money drives out good money" in the industry.
In her speech, yangrongya, vice president of China Plastic Surgery Association and chairman designate of the medical aesthetics and beauty credit association of the Chinese Medical Association, said that in recent years, while China's medical beauty industry has developed rapidly, many problems have also been exposed, and the practice standards and code of conduct of medical beauty institutions need to be strengthened. "Relevant government departments have continuously issued relevant policies and carried out special rectification actions for the plastic and cosmetic industry. The era of 'strong supervision' for the medical and cosmetic industry has come." Yangrongya believes that under the background of standardizing the development of medical aesthetics, the industry has also ushered in new challenges and opportunities. All parties need to work together to promote medical and aesthetic institutions to embark on the road of standardized operation as soon as possible, so as to provide better quality and reassuring services for those seeking beauty.
In fact, nowadays, consumers' awareness of sharing is being strengthened, and the sharing of medical beauty service experience has become the main way of information dissemination in the medical beauty industry. The rapid growth of consumer experience communication not only promotes the development of the medical beauty industry, but also becomes the "touchstone" of the advantages and disadvantages of medical beauty institutions. The guide believes that this will promote the medical beauty industry into a consumer centered era.
From the perspective of industry competition pattern, the competition among medical institutions is still fierce. The introduction of live broadcasting and e-commerce sales has triggered price competition in some regions. With the continuous improvement of industry transparency, the information gap of consumers has become smaller and smaller. Consumers are more likely to obtain the word-of-mouth information of medical and aesthetic institutions, and the dissemination of institutional violations and adverse events has become easier and easier. This also means that the non-standard cost of medical and aesthetic institutions is becoming higher and higher, which is conducive to promoting the development of the industry towards maturity and standardization. Compliant operation and standardized operation will become the inevitable choice of medical and aesthetic institutions.
The guide was compiled by the China Plastic Surgery Association by summarizing the violations and adverse events of medical beauty disclosed online in 2021 and combing the common management weaknesses of medical beauty institutions in combination with case analysis. At the same time of the release of the guide, the "three regular medical beauty platforms" were officially launched. This platform displays the information of the medical beauty industry such as regular hospitals, regular doctors and regular products, and provides open and objective information query, verification and other services for the majority of medical beauty consumers and enterprises in the industry. Dingyang, director of the public opinion information center of China Plastic Surgery Association, pointed out that the platform is committed to promoting the transparency of information in the medical beauty industry and serving medical beauty consumers and enterprises in the industry.
"The release of the guide and the launch of the" three formal medical beauty platforms "are of great significance to purifying the medical beauty ecosystem and promoting high-quality development. We will continue to promote the standardization and standardization of medical beauty with industry associations and institutions to benefit the majority of beauty seekers." Chenyurong, general manager of Guangzhou Yuanxiang Biotechnology Co., Ltd., said at the meeting.
The development of the medical beauty industry has been accompanied by the shadow of "non-standard industry" for a long time, which has increased consumers' concerns about choosing medical beauty services and limited the development of the medical beauty industry. At the same time, the low violation cost, unfair and opaque competitive environment have also caused the current situation that "bad money drives out good money" in the industry.
In her speech, yangrongya, vice president of China Plastic Surgery Association and chairman designate of the medical aesthetics and beauty credit association of the Chinese Medical Association, said that in recent years, while China's medical beauty industry has developed rapidly, many problems have also been exposed, and the practice standards and code of conduct of medical beauty institutions need to be strengthened. "Relevant government departments have continuously issued relevant policies and carried out special rectification actions for the plastic and cosmetic industry. The era of 'strong supervision' for the medical and cosmetic industry has come." Yangrongya believes that under the background of standardizing the development of medical aesthetics, the industry has also ushered in new challenges and opportunities. All parties need to work together to promote medical and aesthetic institutions to embark on the road of standardized operation as soon as possible, so as to provide better quality and reassuring services for those seeking beauty.
In fact, nowadays, consumers' awareness of sharing is being strengthened, and the sharing of medical beauty service experience has become the main way of information dissemination in the medical beauty industry. The rapid growth of consumer experience communication not only promotes the development of the medical beauty industry, but also becomes the "touchstone" of the advantages and disadvantages of medical beauty institutions. The guide believes that this will promote the medical beauty industry into a consumer centered era.
From the perspective of industry competition pattern, the competition among medical institutions is still fierce. The introduction of live broadcasting and e-commerce sales has triggered price competition in some regions. With the continuous improvement of industry transparency, the information gap of consumers has become smaller and smaller. Consumers are more likely to obtain the word-of-mouth information of medical and aesthetic institutions, and the dissemination of institutional violations and adverse events has become easier and easier. This also means that the non-standard cost of medical and aesthetic institutions is becoming higher and higher, which is conducive to promoting the development of the industry towards maturity and standardization. Compliant operation and standardized operation will become the inevitable choice of medical and aesthetic institutions.
The guide was compiled by the China Plastic Surgery Association by summarizing the violations and adverse events of medical beauty disclosed online in 2021 and combing the common management weaknesses of medical beauty institutions in combination with case analysis. At the same time of the release of the guide, the "three regular medical beauty platforms" were officially launched. This platform displays the information of the medical beauty industry such as regular hospitals, regular doctors and regular products, and provides open and objective information query, verification and other services for the majority of medical beauty consumers and enterprises in the industry. Dingyang, director of the public opinion information center of China Plastic Surgery Association, pointed out that the platform is committed to promoting the transparency of information in the medical beauty industry and serving medical beauty consumers and enterprises in the industry.
"The release of the guide and the launch of the" three formal medical beauty platforms "are of great significance to purifying the medical beauty ecosystem and promoting high-quality development. We will continue to promote the standardization and standardization of medical beauty with industry associations and institutions to benefit the majority of beauty seekers." Chenyurong, general manager of Guangzhou Yuanxiang Biotechnology Co., Ltd., said at the meeting.
